olakala is a European consulting agency specialized in cultural analysis, strategy, professional network management, coordination, and editorialization of musical programming.

Our mission is to strengthen and unite independent cultural creators by solidifying their ecosystem and economic model, facilitating information flow among them, all while actively promoting diversity and inclusion.

Founded by Alex Stevens, former artistic director of the Dour Festival from 2011 to 2023, olakala's expertise in the field of cultural events, and particularly festivals, is widely recognized. We support independent cultural creators and the music industry by providing them with the essential knowledge for their development.

Whether you wish to develop events with a strong DNA, create a unique musical program, devise innovative strategies, or expand your professional network, olakala is your privileged partner.

TRYM - Marsatac 2023

Angèle - SAKIFO 2023

Cali - Francofolies de la Réunion 2023

Aya Nakamura - Marsatac 2023

Aphex Twin - Dour Festival 2023 - 📷 Mathieu Drouet

To us, curating a program is not just about listing names on a poster. Every poster should tell a story, reflect the essence of the project, and embody its values, as well as those of a society in transformation: parity, inclusion, diversity, heritage, and transition towards an ecological future.

olakala specializes in the editorialization of its programs, and we strive to bring to life an ambition, a concept, or a project deeply rooted in a territory, aiming to resonate with generations through a distinctive aesthetic. To achieve this, our approach emphasizes co-creation with the teams behind the projects and aims to unify identity, ideas, and discourse.